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我查看了本站最近发布的WordPress Gutenberg编辑器将如何影响企业？的标题优化报告，看到标题中不同的用词用语（甚至同样词语或同义词的先后顺序）对标题的点击率有非常大的影响，有的达到相差100%，也就是说同一篇文章同样的标题用语由于用词先后顺序不同，点击率可能相差1倍。

可以看看下面的例子：

这2张图可以看出，“WordPress Gutenberg编辑器将如何影响企业？”这个标题对比“WordPress Gutenberg将如何影响企业？”：

第一个4次展示，有3次参与，而第二个11次展示，参与次数为0，所以这个点击率就不是大100%的问题了，而是大无限次。

原因可能是标题中多了“编辑器”这个词语，点击率就高了，浏览者可能不知道Gutenberg是一个新的编辑器，它将在WordPress 5.0中随核心一起发布。

所以，最终选择“优胜”的标题应是“WordPress Gutenberg编辑器将如何影响企业？”，它的点击率几乎是75%，如果你运营的一个WordPress网站的所有的文章每篇都能够增长这么多的点击率，最终点击效果会相差很远了。

所以如果用WordPress从事内容营销和知识付费业务，首先要做好的就是文章的标题优化，我的∙文案博客的写好标题：获得更多流量的最快方法这篇文章，详细的讲述了应该如何如何写好标题，其中还介绍了《如何写好有吸引力的标题》这本免费电子书，书中详细介绍了各种标题写作的方法。

从事互联网营销的好处和必须要做的事情就是，对网站上的各种活动进行自动化的测试和跟踪、分析，这样才能不断地提高效率和效果，并对您网站的受众和访客有更深一步的了解。

同时你发布的每篇文章都应该进行标题优化以获得最好的效果。